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The Role of Impulsivity in Post-Purchase Consumer Regret

Katarina Sokić orcid.org/0000-0001-7522-1228 ; EFFECTUS - College for Law and Finance, Zagreb, Croatia
Đuro Horvat orcid.org/0000-0002-0211-6600 ; EFFECTUS - College for Law and Finance, Zagreb, Croatia
Sanja Gutić Martinčić ; EFFECTUS - College for Law and Finance, Zagreb, Croatia

Abstract

Post-purchase consumer regret includes outcome regret and process regret. The aim of present study was to examine relationships between consumer regret, as indexed by the Post-Purchase Consumer Regret Scale (PPCR scale), attentional, motor and non-planning impulsivity, as measured by the Barratt Impulsiveness Scale (BIS-11), and Emotionality dimension of personality, as assessed by the HEXACO-60, in 211 undergraduates (96 men). Results partially supported hypotheses: motor and non-planning impulsivity were associated with outcome regret, and attentional impulsivity was related to outcome and process regret. Contrary to the hypothesis, emotionality was not related to process regret. Additionally, these findings suggested that attentional impulsivity moderated the relationship between emotionality and outcome regret and that motor impulsivity moderated emotionality-process regret relationship.

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords

Hrčak ID:

251047

URI

https://hrcak.srce.hr/251047

Publication date:

31.10.2019.

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