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Original scientific paper

Social networks as a bridge between the real and the virtual in the age of the pandemic - with the example of the City Library of Virovitica

Mirjana Kotromanović ; Gradska knjižnica i čitaonica u Virovitici
Dajana Horvat ; Gradska knjižnica i čitaonica u Virovitici
Monika Čuljak ; Gradska knjižnica i čitaonica u Virovitici

Full text: croatian pdf 1.010 Kb

page 163-177

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The aim of this paper is to explain the position and functioning of public libraries during the coronavirus pandemic with an emphasis on the City Library of Virovitica. The paper consists of an introductory part, which explains the theoretical assumptions related to public libraries that have successfully faced challenges even in the new situation. The position of libraries on social networks and the advantages that social networks brought to libraries during the pandemic are described below. The central part of the paper refers to the City Library of Virovitica. The statistics on the example of the mentioned library support the fact that greater engagement on the social network Facebook during the strictest prescribed measures contributed to increasing the number of followers of the library page, more detailed monitoring of content and participation in their creation; in popularizing the library in general. The conclusion reflects on the direction in which libraries retain their traditional role, but also work to expand their business in the virtual world. For this reason, a short online survey questionnaire was conducted, the results of which were presented in the final part, and the questionnaire was added as an appendix to the paper.


social networks, City Library of Virovitica, coronavirus, public libraries, pandemic

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Article data in other languages: croatian

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