Preliminary communication

Development of sport and entrepreneurship

Mato Bartoluci ; Fakultet za fizičku kulturu, Sveučilište u Zagrebu, Zagreb

Abstract

In developed countries sport represents an important social and economic activity. Together with numerous humanistic functions sport has a significant role as the factor of economic development. Sport realizes its economic role through different programmes of entrepreneurship. Two types of entrepreneurship prevail in sport:
- entrepreneurship of sports programmes that are realized on the market (programmes of competitions, exercises, recreation, teaching, etc.),
- entrepreneurship of sports and other complementary programmes (sport and tourism, sport and industry, handicrafts, etc.).
In this paper we have established the basic prerequisites for the development of entrepreneurship in sport, as well as some entrepreneurial programmes that can be developed in Croatian sport.

Keywords

entrepreneurship in sport, sports programmes

Hrčak ID:

253482

URI

https://hrcak.srce.hr/253482

Publication date:

10.3.1994.

Article data in other languages: croatian german

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