Review article
https://doi.org/10.17234/SocEkol.30.1.5
Knowledge in the function of the transformation of society towards the economy of sense
Marko Šundov
; Stano-uprava d.o.o., Ulica Mike Tripala 6, 21 000 Split
Abstract
The essence of the new economy lies in the transformation of economic thought from egocentric to ecocentric consciousness. Knowledge plays a key role in this process and redefining its function in today’s modern societies of neoliberal economic doctrine is a fundamental precondition for the transformation of the society towards the economy of sense. The consciousness of the individual today moves from the common values toward individual ones, seen as necessary for an individual to be fully realized. Individualization has therefore become the fundamental driver of the process of knowledge production in modern societies. The acceleration of time dominated by only one social aspect of the individual’s (economic) activity directly reflects on the structure and volume of knowledge that needs to be acquired during one’s lifetime. This paper points to the connection between time, i.e. the compression of an individual’s time, and the structure and volume of knowledge produced by the individual aspects of the knowledge production chain. The knowledge imposed on the individual is determined by the laws of the market and corporate values that surpass all other social values. All indicators, from economic, climate, energy, etc. point to the unsustainability of individualization and the process of producing knowledge-oriented exclusively to individual interests. Therefore, there is a need to establish a new platform for the production of knowledge, the primary goal of which is to create social groups that can carry our transformation towards the economy of sense.
Keywords
egocentrism; ecocentrism; the economy of sense; knowledge production; social group
Hrčak ID:
256296
URI
Publication date:
22.4.2021.
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