Kinesiology, Vol. 31 No. 2, 1999.
Original scientific paper
Designing the economics of sport activities - an imperative of new tendencies
Vladimir Stipetić
; Faculty of Economic Sciences, University of Zagreb, Croatia
Mato Bartolucci
; Faculty of Physical Education, University of Zagreb, Croatia
Abstract
A modern man has more and more free time which is used both for rest and leisure. Simultaneously, the time spent in sport and recreational activities has also increased. Consequently, sport and recreation create a new market of goods and services whose dimensions and effects have not been researched enough, particularly not in Croatia. The data, collected and analyzed for this paper, show, for example, that almost 150 million Americans are engaged in various exercise programmes every year, whereas almost 90 million are engaged in sports. These indicators point to numerous aspects of spending both in sports as well as in other sport-complementary activities. Similar indicators and tendencies can also be applied in the developed European countries, for example Germany, for which the data are presented in this paper.
The purpose of this paper is to research the economic aspects of sport and to point to the need for a systematic economic approach to sports in general. The development and the promotion of the economics of sport is an area of interest of scientists on the one hand, and expert managers in sport organizations and at sporting contests, on the other.
Keywords
economics of sport, management of sport organizations, contests
Hrčak ID:
256855
URI
Publication date:
29.4.1999.
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