Original scientific paper
https://doi.org/10.32914/mcpr.12.1.3
COMMUNICATION INTERPRETATION OF MEDIA CONTENT IN CROATIAN PRESS ON THE GOVERNMENT OF THE REPUBLIC OF CROATIA
Mario Plenković
; University of Zagreb, Zagreb, Croatia & Alma Mater Europaea – ECM & Faculty of Electrical Engineering and Computer Science, Institute for Media Communications, University of Maribor, Maribor, Slovenia
Slobodan Hadžić
; PressCut, Zagreb, Croatia
Jelena Hadžić
; Faculty of Croatian Studies; University of Zagreb, Zagreb, Croatia
Vlasta Kučiš
; Faculty of Arts, University of Maribor, Maribor, Slovenia
Daria Mustić
; Faculty of Graphic Arts, University of Zagreb, Zagreb, Croatia
Abstract
Communicological praxeological evaluation of media content in Croatian newspapers (written visual newspaper content) in relation to the work of the Government of the Republic of Croatia and government institutions, in this research, provided an answer to the question of whether Croatian print media are a mirror of real events or distorted and reshaped reality. The main goal of this longitudinal project research study is to find out how Croatian publications with their (non)critical authorial written and visual contents influence the formation of public opinion among the citizens of the Republic of Croatia about the work and reputation of the Government of the Republic of Croatia. Qualitative and quantitative paradigmatic ontological, epistemological, axiological, rhetorical, statistical and empirical research methodology were used. By choosing a communicological praxeological universal research method of five evaluation variables: (1) objectivity, (2) appropriateness, (3) speed/timeliness of media content, (4) attractiveness and (5) social engagement, in the evaluation of Croatian publications (newspapers and visual production) the basic communicative model of public communication "everyone, with everyone, about everything, fully, argumentatively and personally responsible" at all levels of written and visual newspaper production in Croatian newspapers in the research time limits from January 3rd to February 3rd, 2021 is analyzed. Project research has a longitudinal character (research study no. 1). In this research, the authors present only part of the research project results, which relate to the obtained empirical research results, which relate to the interpretive communication analysis of objectivity, appropriateness, speed (timeliness), attractiveness, and social engagement of newspaper content. The results of segmented empirical research showed a high correlation between newspaper written visual media content on the topic of the Government and the Prime Minister of the Republic of Croatia, and indicate a high extreme representation, in individual publications, with irrational negative newspaper written and visual content.
Keywords
Communication science; Government of the Republic of Croatia; media; media conten; publications; communication interpretation
Hrčak ID:
256890
URI
Publication date:
15.4.2021.
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