Original scientific paper
Presentation of female soldiers in the Croatian Radiotelevision Dnevnik
Marina Svrze
Mijo Knezovović
Abstract
The main research goal of this paper was to determine how female soldiers are presented in relation to soldiers by the Croatian Radiotelevision (HRT) in its central news programme Dnevnik (Daily News) and what information about female soldiers is sent to the public. The following research question was asked: What is the presentation of female soldiers in Dnevnik HRT? The research of media presentation of female soldiers was conducted on a sample of television coverages that were broadcast in Dnevnik HRT in the period from 1 January 2016 to 7 November 2018. The research methods used are quantitative and qualitative content analysis. In research, under the term female soldiers the paper included female cadets, female soldiers, seawomen, specialists, non-commissioned officers, officers, captains, generals, that is, all the women wearing a uniform in the Ministry of Defence of the Republic of Croatia (Croatian MoD) and the Croatian Armed Forces (CAF).In the paper, the results of research on media presentation of female soldiers on a sample of television coverages from Dnevnik HRT are represented.The paper shows how the cooperation between the HRT and the Croatian MoD could contribute to the efforts of the CAF, and suggests considering a project aiming at the positioning and branding of Croatian female soldiers in the function of strengthening the identity of the Croatian Armed Forces and Croatia in general.
Keywords
Croatian Armed Forces; female soldiers; media; Dnevnik HRT; television presentation of female soldiers
Hrčak ID:
261155
URI
Publication date:
30.6.2021.
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