Original scientific paper

Rethinking niche tourism: The example of backpacking

Greg Richards ; Tilburg University in the Netherlands

Abstract

This conceptual paper re-evaluates the concept of niches in tourism markets. As
many regions are now attempting to address niche markets in tourism as a
development strategy, understanding of the dynamics of niche markets is crucial.
Current approaches are often limited to seeing niche markets as simple subsectors of
larger consumer markets. We argue for a broader view of market niches as forms of
social rituals involving both consumers and producers with a mutual focus of
attention. Based on the work of Randall Collins we examine how interaction rituals
are produced and maintained, and how these are also reflected in niche markets,
such as backpacking. We illustrate the how backpacking produces a mutual focus of
attention and boundaries to outsiders, helping to sustain the niche over the longer
term. This analysis has implications for producers hoping to tap into niche markets,
as they too need to become part of the niche community.

Keywords

Niche markets; consumption; production; backpacking; tourism

Hrčak ID:

261626

URI

https://hrcak.srce.hr/261626

Publication date:

30.8.2021.

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