Original scientific paper

https://doi.org/10.37741/t.69.3.8

Impact of Crowded Restaurant Perception on Affectivity and Behavioral Intentions

A. Celil Cakici orcid.org/0000-0002-9192-1969 ; Mersin University, Faculty of Tourism, Department of Tourism Administration, Turkey
Nurhayat Iflazoglu orcid.org/0000-0003-4736-789X ; Hatay Mustafa Kemal University, School of Tourism and Hotel Management, Department of Gastronomy and Culinary Arts, Turkey
Levent Altinay ; Oxford Brookes Business School, Department of Hospitality Management, UK

Abstract

This research aims to assess the influence of restaurant customers' perceived crowdedness on their behavioral intentions. The data were collected via a questionnaire developed based on the literature. Obtained 459 questionnaires were analyzed using explanatory and confirmatory factor analysis and structural equation modeling methods. It was determined that perception of human crowdedness impacted behavioral intentions in a positive manner, while the perception of spatial crowdedness had a negative influence. Therefore, findings show that perceived human crowdedness does not influence affectivity, whereas spatial crowdedness has a negative effect on it.

Keywords

human crowd; spatial crowd; affectivity; behavioral intentions; Turkey

Hrčak ID:

261835

URI

https://hrcak.srce.hr/261835

Publication date:

3.9.2021.

Visits: 1.104 *