Conference paper
THE EFFECT OF ONLINE ADVERSE COMMENTS ON CONSUMERS’ PERCEIVED RISKS AND SELLERS’ REACTION IN THE CONTEXT OF BIG DATA
Jiankang Mu
; School of Management, Henan University of Technology, Zhengzhou 450001, China
Menghao Li
; International Association of Management Science & Engineering Technology, Hong Kong 999077, China
Hongli Liu
; International Association of Management Science & Engineering Technology, Hong Kong 999077, China
Ziheng Yue
; International Association of Management Science & Engineering Technology, Hong Kong 999077, China
Dijiao Yan
; International Association of Management Science & Engineering Technology, Hong Kong 999077, China
Abstract
Keywords
Hrčak ID:
263628
URI
Publication date:
1.6.2021.
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