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Original scientific paper

PSYCHOLOGICAL STRATEGY RESEARCH ON ENHANCING CUSTOMER LOYALTY IN BRAND MARKETING

Xin Luo ; Department of Business Administration, Wuzhou University, Wuzhou 543000, China
Siying Li ; Department of Business Administration, Wuzhou University, Wuzhou 543000, China


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Abstract

Keywords

Hrčak ID:

264723

URI

https://hrcak.srce.hr/264723

Publication date:

29.9.2021.

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