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Technical gazette, Vol. 28 No. 6, 2021.

Preliminary communication

https://doi.org/10.17559/TV-20200519120323

Exploring Pro-Environmental Behaviour in FMCG Supply Chain

Jelena Končar ; University of Novi Sad, Faculty of Economics in Subotica, Segedinski put 9-11, Subotica, Serbia
Radenko Marić ; University of Novi Sad, Faculty of Economics in Subotica, Segedinski put 9-11, Subotica, Serbia
Goran Vukmirović* orcid id orcid.org/0000-0003-1270-2344 ; University of Novi Sad, Faculty of Economics in Subotica, Segedinski put 9-11, Subotica, Serbia
Sonja Vučenović ; University of Novi Sad, Faculty of Economics in Subotica, Segedinski put 9-11, Subotica, Serbia

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Abstract

This paper aims to define indicators that predict and shape the pro-environmental behaviour of manufacturers, transport companies, wholesalers and retailers as participants in the fast-moving consumer goods (FMCG) supply chain in the Western Balkans region. The main task is to determine the indicators which participants of FMCG supply chain consider as most important for the prediction of the pro-environmental behaviour concept. The findings showed a statistically significant correlation between the green indicators of pro-environmental behaviour, such as reverse logistics, the packaging waste management, energy consumption, ecological awareness, acting in accordance with green moral codes, compliances with legal and statutory ecological norms, interior hygiene and ecological infrastructure. The differences in these indicators are particularly visible among the observed participants in the supply chain and between the places of residence of employees (EU/non-EU countries). The test results served as the basis for defining a model for predicting pro-environmental behaviour. Future research should focus on extending the sample of research to the EU market, in order to make a better comparative analysis between EU and non-EU countries.

Keywords

ecological norms; employees; FMCG; pro-environmental behaviour; supply chain

Hrčak ID:

265174

URI

https://hrcak.srce.hr/265174

Publication date:

7.11.2021.

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