Short communication, Note
https://doi.org/10.37741/t.70.1.11
Examining the Feasibility of Vaccine Tourism
V.G. Girish
; Department of Business Administration, The Catholic University of Korea, Bucheon-si, Gyeonggi-do, Republic of Korea
Choong-Ki Lee
; College of Hotel & Tourism Management, Kyung Hee University, Dongdaemun-gu, Seoul, Republic of Korea
Shyju P.J.
orcid.org/0000-0002-4512-3923
; Department of History of Art, Faculty of Arts, Banaras Hindu University, Varanasi, Uttar Pradesh, India
Yae-Na Park
; Smart Tourism Education Platform, Kyung Hee University, Dongdaemun-gu, Seoul, Republic of Korea
Abstract
The study assesses the feasibility of vaccine tourism. Psychological factors, such as perceived stress and fear of COVID-19, were treated as the antecedents of the constructs of the theory of planned behavior (TPB). Data were collected from the respondents from India, and the partial least squares-structural equation modeling (PLS-SEM) method was employed for the analysis. Results reveal that perceived stress and fear of COVID-19 positively and significantly influence attitude, subjective norms, and perceived behavioral control. Furthermore, subjective norms predominantly influence behavioral intention. Likewise, perceived behavioral control and attitude influence behavioral intention.
Keywords
vaccine tourism; stress; fear of COVID-19; theory of planned behavior; India; Russia
Hrčak ID:
267983
URI
Publication date:
31.1.2022.
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