Polytechnic and design, Vol. 9 No. 2, 2021.
Professional paper
https://doi.org/10.19279/TVZ.PD.2021-9-2-05
GLOBAL AUCTION PLATFORM EBAY ON THE THRESHOLD OF MATURITY
Joško Lozić
orcid.org/0000-0001-5568-5279
; University of North, Croatia
Abstract
eBay Corporation is the most famous global online platform for selling goods. The fundamental difference, from other similar platforms, as well as the competition in the "brick-and-mortar" model, is recognized in the developed auction sales model. Such a business approach has enabled the platform a special market position, as well as very niche user communities that very rarely use the services of competitors within the industry. The aim of this paper is to investigate and analyse the financial operations of the platform in the context of creating a stable income and keeping the user community on the platform. The eBay platform follows the destiny of "unicorn" organizations from the platform economy and is approaching its mature stage. The analysis of the business efficiency of the platform will use selected financial parameters and the trend in the number of users on the platform.
Keywords
auction; eBay; platform economy; online sale
Hrčak ID:
273765
URI
Publication date:
20.7.2021.
Visits: 1.248 *