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Proverbium : Yearbook of International Proverb Scholarship, Vol. 38 No. 1, 2021.

Original scientific paper

“Cleanliness is Half of Nobility”: Proverbs as Means of Persuasion for Citizen’s Awareness. The City of Athens Cleaning Program Example

Georgios Tserpes orcid id orcid.org/0000-0002-8648-2391

Full text: english pdf 2.637 Kb

page 377-390

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Abstract

The aim of this paper is to stress the use of proverbs as a process of communication strategy and means of persuasion in the context of the City of Athens cleaning program. The use of proverbs as an element of collective experience that makes them generally accepted in conjunction with their underlying message, makes them a promotional tool of this initiative.

Keywords

proverbs; communication; persuasion; contradiction

Hrčak ID:

277554

URI

https://hrcak.srce.hr/277554

Publication date:

31.8.2021.

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