Original scientific paper
Digital nomads in Croatia and their representation in new media
Ivona Ivanković
; Visoka škola za menadžment i dizajn Aspira
Mirjana Fijolić
Abstract
In a short time, the Republic of Croatia has become one of the most desirable destinations for digital nomads. Croatia represents a positive example of attracting digital nomads through the right strategic approach. In Croatia, entrepreneurs encouraged a simpler legal procedure for digital nomads. The Government of the Republic of Croatia proposed, and the Croatian Parliament accepted a simpler legal procedure. For that reason, Croatia was immediately included in the list of desirable destinations for residence and work of a growing number of digital nomads.
In order to examine the phenomenon and representation of digital nomads in Croatian online informative media portals such as jutarnji.hr, vecernji.hr, 24sata.hr, and netokracija.com, as well as their communication in the public Facebook group Digital nomads Croatia powered by DNA Croatia, the quantitative content analysis, was used. For research in this paper, two unique matrices were formed.
Keywords
digital nomads, remote jobs, digital media, new media, social networks, entrepreneurship
Hrčak ID:
286695
URI
Publication date:
30.6.2022.
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