Original scientific paper
https://doi.org/10.1080/1331677X.2020.1825102
Factors influencing millennials intention to use peer to peer accommodation
Alžbeta Kurillová
Pavla Marciánová
Abstract
Our paper aimed to identify key factors affecting the use of
peer to peer accommodation through the generation of millennials. The analysis of customer behaviour was based on a goaloriented behavioural model (MGB) which was enlarged by the
environmental responsibility and the impact of digital platforms.
According to the findings of structural modelling, important
influences on the desire to use a peer to peer (P2P) accommodation included the millennial generation’s attitudes towards
social benefits and previous authentic experiences. The interesting finding is that environmental aspects alone were not a sufficient motivator to increase millennials’ desire to use a P2P
accommodation.
Keywords
Peer to peer accommodation; millennials; consumers behaviour; MGB model
Hrčak ID:
301230
URI
Publication date:
31.12.2021.
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