Original scientific paper
https://doi.org/10.1080/1331677X.2020.1865181
Corporate social responsibility and firms’ financial performance: a multi-level serial analysis underpinning social identity theory
Faisal Mahmood
Faisal Qadeer
Maria Saleem
Heesup Han
Antonio ArizaMontes
Abstract
This research aims to investigate how firms’ Corporate Social
Responsibility (CSR) perception and disclosure derive accounting,
market, and perception-based Firms’ Financial Performance (FFP)
through the serial mediation of individual-level organizational
identification (OID) and employees’ innovative job performance
(EIJP). Philosophically, this research comes under the beliefs or
worldview of postpositivism and employed a quantitative research
design. And thus, the approach to theory development is deductive. Multi-method, multi-source and multilevel data with temporal
breaks are collected from 60 manufacturing firms listed on the
Pakistan Stock Exchange (PSE). Primary data are collected by following the survey strategy and by conducting multiple surveys.
While the secondary data are collected from the annual and sustainability reports published by selected firms on their official
websites. This research found the serial mediation of OID and
employees’ innovative job performance on the CSR-FFP relationship. Our results will assist the management of the firms to
understand the strategic implications of their CSR initiatives. In
particular, this research contributed to understand why CSR is
viewed to have strategic importance for the firms and how social
identity theory (SIT) might be utilized in such endeavors.
Keywords
Corporate social responsibility; firms’ financial performance; organizational identification; employees’ innovative job performance; corporate culture - diversity - social responsibility; firm performance: size; diversification; and scope
Hrčak ID:
301366
URI
Publication date:
31.12.2021.
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