Original scientific paper
https://doi.org/10.1080/1331677X.2022.2094443
Digital economy drives tourism development—empirical evidence based on the UK
Rui Tang
Abstract
The digital economy has become a driving force in global tourism
development. The data from 2011 to 2019 is used to study the
influence of the digital economy on tourism in the UK. It is found
that the digital economy of each country (region) had a driving
effect on the UK’s tourism with a marginal increasing trend.
Heterogeneity tests show that the digital economy had positive
effect on the tourism business and holiday market, and the
increasing level of digital economy in Europe and OECD countries
also contributed to the development of tourism in the UK.
According to the influence mechanism, the digital economy of
various countries (regions) could promote the tourism development
by improving the quality of the regime, strengthening market
control capability and increasing freedom of trade. Finally,
relevant suggestions were put forward from the perspectives of
government regulation, digital infrastructure construction, and
applications of digital technology.
Keywords
Digital economy; UK; tourism source countries (regions); tourism segmented markets; influence mechanism
Hrčak ID:
304213
URI
Publication date:
31.3.2023.
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