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Original scientific paper

https://doi.org/10.1080/1331677X.2022.2147976

Analysis of social results of tourism performing arts industry in cultural tourism convergence using fuzzy comprehensive analysis methods

Xiurui Yang
Huizhen Long
Hanze Jia
Xinglin Wen


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Abstract

This work aims to conduct an empirical study on the social benefits
of cultural tourism towns featuring the tourism performance
industry in the integration of cultural tourism. It combines the BP
deep neural network and fuzzy comprehensive analysis method
to construct a BP-fuzzy comprehensive evaluation model and
applies it to the social empirical investigation of Taiyuan Cultural
Tourism Town. In addition, the weights of evaluation indicators
such as cultural inheritance and protection, ecological environment
improvement and commodity economic development on
the development of small towns are calculated. The results show
that the weight values of cultural inheritance and protection, ecological
environment improvement and commodity economy
development on the social results are 0.522, 0.570 and 0.424,
respectively. A total of 41.20% of the life benefit G1 is excellent;
39.5% of the environmental benefit of G2 is excellent; and 40.5%
of the economic benefit is good. A total of 30.76% of the total
social results of the cultural tourism towns are excellent, 37.69%
are good, 21.48% are qualified and 10.07% are unqualified. In
conclusion, the total social results of TAIYUAN’s cultural tourism
town are good. Cultural inheritance and protection, ecological
environment improvement and commodity economy development
are the key evaluation factors of social results.

Keywords

Cultural tourism towns; BP neural network; fuzzy comprehensive analysis method; cultural inheritance and protection; social results

Hrčak ID:

307991

URI

https://hrcak.srce.hr/307991

Publication date:

1.9.2023.

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