Review article

https://doi.org/10.47960/2712-0457

BERNAYS’ PUBLIC RELATIONS AND MODERN MEDIA

Miroslav Vasilj ; University of Mostar, Mostar, Bosnia and Herzegovina
Franjo Takač orcid.org/0000-0002-1853-3986 ; University of Mostar, Mostar, Bosnia and Herzegovina
Maja Marić orcid.org/0000-0003-4857-0785 ; University of Mostar, Mostar, Bosnia and Herzegovina

Abstract

Edward Bernays believed that media is crucial in shaping public opinion and influencing society. His concepts and ideas, such as creating public events and managing perception, have had a profound impact on the contemporary media landscape. Modern media plays a key role in shaping reality and public perception. Bernays’ notion that information and images can be used to shape people’s opinions remains relevant in the age of digital media. In today’s society, media has the power to mold reality based on what they present to the public, making Bernays’ concepts and strategies important and relevant in contemporary information and media systems and communication.

Keywords

media systems; contemporary media; public relations; communications.

Hrčak ID:

309920

URI

https://hrcak.srce.hr/309920

Publication date:

1.11.2023.

Article data in other languages: croatian

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