Original scientific paper

SPECIAL QUALITIES OF PRODUCTS AS AN ESSENTIAL ELEMENT OF MARKETING MIXTURE IN ARCHITECTURE

Zlatko Lacković

Abstract

Architecture is economic activity, especially in countries in transition, which considerably participates in renewal and development. This activity has more specific characteristics in relation to the rest of economy. The main particularity refers to product as the element of marketing mixture. Therefore a special attention should be paid to product in architecture, especially to quality and other characteristics, especially development of product.

Keywords

Hrčak ID:

28763

URI

https://hrcak.srce.hr/28763

Publication date:

15.8.2001.

Article data in other languages: croatian

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