Original scientific paper

QUALITY INSURANCE - INSURANCE OF STRATEGIC COMPETITIVENESS

Ivan Mencer

Abstract

Focusing on quality insurance is one of the way of permanent orientation to rationalization of working procedures in each firm. That makes real presumption for creating competitive advantage as strategic determinant. Quality insurance is not free of charge, but it is the cheapest if taking a long-term view. As a matter of fact quality insurance is multidimensional process which stresses, along to working procedures discipline, sociological influence which strategically contributes to harmonization of relations of employees in a firm. Thus quality insurance discreetly influences achievement of personal authority of each of the employees in relation to other employees. Their individual working activities are completely transparent and exposed to loans of employees outside a narrow cycle of activity of the same firm. However the role of management is the most significant; this is nothing new but it is important to be stressed continuously.

Keywords

Hrčak ID:

28780

URI

https://hrcak.srce.hr/28780

Publication date:

20.12.2001.

Article data in other languages: croatian

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