Book review

Book review „Brendiranje kulturom: glagoljica“

Antonija Jozić orcid.org/0009-0008-3140-5904 ; University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Croatia

Abstract

Branding is a marketing activity by which a branded phenomenon (product, company, local or national community) is unambiguously identified with a meaning constructed in the consumer’s mind. Authors Horvat and Forjan published the book “Brendiranje kulturom: glagoljica” (Cultural Branding: Glagolitic Script) at the end of 2023. The book is accompanied by two reviews, and it was published by the increasingly reputable publisher Andizet Institute, under the financial support of the Ministry of Foreign and European Affairs.

Keywords

glagoljica; Glagolitic Script; branding; culture

Hrčak ID:

317998

URI

https://hrcak.srce.hr/317998

Publication date:

17.6.2024.

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