Professional paper

Qualitative content analysis of comments as part of the promotion of the National Breast Cancer Early Detection Program on social media networks

Karmen Korda Orlović orcid.org/0000-0003-4950-7083 ; Croatian Institute of Public Health, Zagreb, Croatia
Ivana Andrijašević ; Croatian Institute of Public Health, Zagreb, Croatia
Andrea Šupe Parun ; Croatian Institute of Public Health, Zagreb, Croatia

Abstract

Comments on social media networks can be a valuable source of information for public health workers.
Most of the users who commented on the posts that were a part of the promotion of the National Breast
Cancer Early Detection Program made it known in their comments that they participate in
mammography examinations as part of the Program. It was not possible to describe the level of health
literacy from this sample and with this methodology.

Keywords

National Breast Cancer Early Detection Program; public health campaign; comments; social networks

Hrčak ID:

318249

URI

https://hrcak.srce.hr/318249

Publication date:

30.6.2024.

Article data in other languages: croatian

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