Professional paper
Young Tourists' Attitudes towards the Development of Agritourism on the Example of Koprivnica-Križevci County
Dejan Tubić
orcid.org/0000-0002-3042-1346
; Veleučilište u Virovitici, Matije Gupca 78, 33 000 Virovitica, Croatia
*
Tena Knežević
; Veleučilište u Virovitici, Matije Gupca 78, 33 000 Virovitica, Croatia
Martina Kovačević
orcid.org/0000-0001-7173-5475
; Veleučilište u Virovitici, Matije Gupca 78, 33 000 Virovitica, Croatia
* Corresponding author.
Abstract
The negative impact of mass tourism has led to a growing need for specific types of tourism, including rural tourism. The paper analyzes the terminology and presents semantic division of the terms 'rural tourism', 'village tourism' and 'agritourism'. Special attention is paid to the current state of agritourism in Koprivnica-Križevci County. The empirical part of the paper analyzes the attitudes of young tourists towards agritourism in the abovementioned county, with the aim of creating an insight into their viewpoints and expectations. The research was conducted using a questionnaire on a sample of 30 respondents who were up to 30 years of age. Relevant data on the viewpoints of young people were collected through empirical research and used as a basis for a deeper understanding of their needs and expectations. The conducted empirical research established that Koprivnica-Križevci County has potential for the development of agritourism, but there is a need for more intensive efforts in promotion, investments and adjustments to the tourism offer in order to attract young tourists. The paper is the result of presented theoretical and empirical findings stemming from a student's undergraduate thesis entitled "Agritourism of Koprivnica-Križevci County".
Keywords
Hrčak ID:
318659
URI
Publication date:
30.6.2024.
Visits: 388 *