Original scientific paper
https://doi.org/10.1080/1331677X.2023.2264945
The impact of corporate social responsibility on organizational performance with the mediating role of employee engagement and green innovation: evidence from the Malaysian banking sector
Xu Meng
Muhammad Imran
Abstract
This study aims to examine the direct and indirect effects of corporate
social responsibility (CSR) on organizational performance
(OP) through the mediating role of employee engagement (EE) and
green innovation (GI) in the Malaysian banking sector. Moreover,
this study was conducted to empirically investigate a sample of
550 employees affiliated with eight banks in Kuala Lumpur,
Malaysia. The research employed the Partial Least Squares Path
Modelling (PLS-SEM) technique to obtain the intended results. The
findings of this research demonstrate that CSR has a positive and
significant impact on OP, EE, and GI. Furthermore, EE is also significantly
correlated with OP, while GI is not significantly correlated
with OP. On the other hand, EE mediates the relationship between
CSR and OP, while the mediating role of GI was not found. This
study highlights the importance of CSR programs in promoting EE
and encouraging GI. Ultimately, these initiatives affect organizational
performance within the banking sector. This study makes a
theoretical contribution by investigating the mediating impacts of
EE and GI on the relationship between CSR and OP within the
banking sector. Moreover, these findings benefit future researchers
interested in exploring the banking sector’s performance.
Keywords
CSR; employee engagement; green innovation; organizational performance; banking sector
Hrčak ID:
321735
URI
Publication date:
11.3.2024.
Visits: 67 *