Original scientific paper
https://doi.org/10.1080/1331677X.2023.2300389
Mobile learning using extended UTAUT model during COVID-19: evidence from developed countries
Rizwan Raheem Ahmed
Dalia Streimikiene
Justas Streimikis
Samer Khouri
Abstract
This research evaluates the extended unified theory of acceptance
and use of technology (UTAUT) model from the context of
mobile-based learning using smartphones amid COVID-19. It specifically
examines the impact of exogenous variables such as
social isolation besides standard dimensions and mediating variables
such as perceived compatibility, perceived anxiety, and perceived
value on mobile learning technology. The research also
explores the impact of service quality and technological innovation
as moderating variables on the modified and extended
UTAUT model. The data for this research was gathered from 898
students in technologically advanced countries, for instance,
Canada, the United Kingdom, Spain, France, the United States,
Australia, and Germany. The outcomes of this research show that
the exogenous dimensions of the UTAUT model, such as social
isolation, have an affirmative and significant association with the
behavioral intent to adopt mobile-based learning in an online
education environment. The study’s findings further exhibited
that the mediating dimensions, such as perceived anxiety, perceived
compatibility, and perceived value, have a robust and
affirmative association between exogenous and endogenous factors.
Moreover, the results demonstrated a strong influence of
technological innovation and service quality on the association
between independent and dependent factors. Overall, the
research findings have significant implications for both industry
and academia regarding management and theory.
Keywords
Extended UTAUT model; mobile learning; perceived anxiety; service quality; technological innovativeness; social isolation
Hrčak ID:
321740
URI
Publication date:
15.4.2024.
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