Review article

https://doi.org/10.37741/t.72.4.13

Research Profile on Data Science in the Field of Tourism

Alexander Bustamante Martínez ; Universidad del Magdalena, Santa Marta, Colombia *
Ernesto Amaru Galvis Lista ; Universidad del Magdalena, Santa Marta, Colombia
Mayda Patricia Gonzalez Zabala ; Universidad del Magdalena, Santa Marta, Colombia

* Corresponding author.

Abstract

This research examined trends in data science application within tourism using SCOPUS for bibliographic
records and VOSViewer for metadata analysis. It highlighted the top 100 keywords based on their strength.
Since 2012, there's been an exponential rise in related publications. There seems to be a link between a nation's
economic tourism strength and its research output. Countries like Australia, Italy, and Spain, which
are known for tourism, also dominate research contributions. China has led in this domain, consistently
upping its publications since 2012. The study identified some key areas: Cluster 1 emphasizes Big Data's
role in enhancing tourism services; Cluster 2 explores the intricacies of human language in mining tourist
reviews; Cluster 3 delves into sentiment polarity detection in texts; while Cluster 4 presents metrics for gauging
destination competitiveness.

Keywords

data analysis; data science; data engineering; smart tourism; tourism trends

Hrčak ID:

323056

URI

https://hrcak.srce.hr/323056

Publication date:

26.7.2024.

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