Original scientific paper
https://doi.org/10.18045/zbefri.2024.2.5
Navigating the landscape: Unveiling the reflection of AI in the sharing economy through bibliometric-based approach
Veljko Uskoković
orcid.org/0009-0004-9760-4472
; University of Belgrade, Faculty of Organizational Sciences
Milica Maričić
orcid.org/0000-0003-0441-9899
; University of Belgrade, Faculty of Organizational Sciences
Aleksandra Dacić-Pilčević
; European Medicines Agency
Veljko Jeremić
; University of Belgrade, Faculty of Organizational Sciences
Abstract
Recent scholarly attention has surged in integrating artificial intelligence (AI) across various scientific domains, prompting a closer examination of AI’s pervasive influence on economic paradigms like the sharing economy (SE). This study delves into the multifaceted intersections of AI within the SE, employing a bibliometric-based analytical framework. By establishing a terminological grounding in AI, the study surveys a broad spectrum of AI applications in the SE,
culminating in a bibliometric analysis that identifies emerging themes and trends. Analysing literature metadata from the Web of Science database over the past eight years, the focus is on citation topics within the SE. In-depth analyses, facilitated by the Bibliometrix R package, are applied to a curated selection of papers. The findings reveal key insights, such as how AI-driven text analytics significantly enhance customer satisfaction through user-generated reviews. Additionally, AI plays a crucial role in promoting energy-efficient behaviour in smart accommodations, while algorithmic oversight is increasingly integrated into digital labour platforms to balance automation with human dignity. Furthermore, AI optimizes resource allocation and improves matching algorithms on online labour platforms, thereby boosting platform efficiency. The study suggests future research avenues, advocating for broader exploration of AI’s role in digital economic models and greater governmental involvement.
Keywords
artificial intelligence, sharing economy, bibliometric analysis
Hrčak ID:
325021
URI
Publication date:
23.12.2024.
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