Original scientific paper
https://doi.org/10.62598/JVA.10.2.6.11
Tourists' Satisfaction and Quality Attitudes towards Tourism Supply on the Eastern Coast of Istria County: An Empirical Study
Marino Golob
; Polytechnic of Rijeka, Croatia
Martin Golob
; Polythechnic of Rijeka, Croatia
Elin Knapić
; Polythechnic of Rijeka, Croatia
Abstract
The paper aims to investigate various factors infl uencing tourists’ attitudes i.e., satisfaction with both the accommodation units and the catering off er, the professionalism and hospitality of the tourism staff , a sense of security, lack of tourism off er, but also their motives, accommodation and arrival arrangements, their spending budgets etc. An online questionnaire was adopted using convenience and snowball sampling techniques. The questionnaire consisted of several parts: sample characteristics regarding age, country of origin, education and other sociodemographic characteristics of the responding population; then parts involving satisfaction and quality attitudes. The research results provide useful indicators of the advantages and disadvantages of the tourism off er in the tourist destination of Eastern coast of the Istria County, as well as an insight into the dominant groups of tourists, which will surely act as a signpost in which direction it will be necessary to develop future tourism off er in the area. The paper highlights that Eastern part of Istria County, despite the fact that it is less visited compared to the western part of the Istria County, is a valuable tourism destination that is being recognized for its specifi c attributes, and as such should not be striving for mass, but sustainable tourism and improvement of quality of those factors that resulted to be “weak points”, as evidenced in this research. The distinctiveness of the Eastern part of the Istria County also lies in the fact that, as shown by this research, visitors have a tendency to return, which indicates satisfaction with previous experiences and which is refl ected by a large percentage of independent organization of arrivals, both thanks to the proximity of outbound travel markets, and the high degree of security that visitors have recognized in the destination. Given the fact that previously mentioned area is a less populated and not so touristically prominent part of the largest Croatian peninsula compared to its western part, tourists’ attitudes toward the tourism off er have not been an object of many studies.
Keywords
tourism supply; tourist satisfaction; Istria; EU tourism
Hrčak ID:
326487
URI
Publication date:
31.12.2024.
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