Book review

https://doi.org/10.3935/rsp.v32i1.66

Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi: Building AI-Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI

Milena Ilić ; University Business Academy in Novi Sad, Faculty of Contemporary Arts Belgrade
Valentin Kuleto ; University Business Academy in Novi Sad, Faculty of Contemporary Arts Belgrade
Marko Ranković ; University Business Academy in Novi Sad, Faculty of Contemporary Arts Belgrade

Abstract

Keywords

Hrčak ID:

333922

URI

https://hrcak.srce.hr/333922

Publication date:

1.7.2025.

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