Annual of social work, Vol. 16 No. 1, 2009.
Original scientific paper
AGEISM IN TELEVISION EXEMPLIFIED BY EVENING NEWS PROGRAMMES OF HRT, RTL AND NOVA TV
Tena Perišin
; Faculty of political sciences, University of Zagreb, Zagreb, Croatia
Valentina Kufrin
; Faculty of political sciences, University of Zagreb, Zagreb, Croatia
Abstract
The article deals with ageism in evening news programmes of television channels in Croatia, i.e. with the research on how elderly people are presented in news programmes of the following television channels: HRT, RTL and Nova TV. The sample consisted of stories broadcasted in the following news programmes: »Dnevnik« of HTV, »Dnevnik« of Nova TV and »Vijesti« of RTL in the period of 3 weeks. The analysis of mentioned stories broadcasted in the news programmes of one public and two private broadcasting companies tried to determine if ageism and discrimination are present in
the stories dealing with elderly people. We were interested in discovering if presenting elderly people in a stereotypical
way can infl uence the attitude of the public towards them. The pilot study showed that ageism is present in the news programmes of HRT, RTL and Nova TV. In all three cases elderly people, especially active and socially recognized ones, are relatively rarely presented. The results suggest that there is a need for a broader study, if possible an interdisciplinary one, in collaboration with media theoreticians and social gerontologists. The article also underlines a necessity to pass certain regulations regarding the problem of ageism in media and other social institutions.
Keywords
ageism; elderly people; television; television news journals; news programme
Hrčak ID:
35338
URI
Publication date:
6.4.2009.
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