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Original scientific paper

Germans' tourist behaviour in Sweden

Malin Zillinger ; Department of Social Sciences Mid Sweden University, Sundsvall, Sweden

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page 143-158

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Tourism research has identified a number of factors that influence tourist behaviour, among them socio-demographic characteristics and the number of previous visits. This article argues that also tourists' spatial mobility, the time period within the holiday, the characteristics of the places visited, and the access to information act as important determinants for the level and choice of tourist activities. Focus in this analysis is lying on German car tourists in Sweden. For this study, a combination of methodologies is employed. This includes travel diaries on access to information as well as on type, place and length of activities, which were written by the respondents during their holiday in Sweden, and personal interviews, which were carried out after the respondents had returned home. Tourist behaviour was found to be similar to the respondents' behaviour at home, and place in combination with a limited time period and the absence of externally imposed routines was a major factor for this. In general, tourists took part in an activity for a relatively short period time before moving on. The level of spatial mobility was found to positively influence the level of tourist activity, and was to a great part responsible for the succession of activities. The time period within the holiday did not specifically influence activities, but so did access to tourist information, which affected the choice and duration of activities. Guidebooks were found to constitute the most important tourist information for the analysed tourist group.


information; place; space; time; tourist behaviour; German tourists; Sweden

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