Preliminary communication
THE THEORETICAL AND METHODOLOGICAL ASPECTS OF MEDIA EFFECTS ON ADOLESCENTS
Goran Livazović
; Filozofski fakultet, Sveučilišta J. J. Strossmayera u Osijeku, Hrvatska
Abstract
The modern aspects of children and adolescent media use, indicated by
numerous media effects studies, show that there is a significant impact of media
portrayed contents on the physical, social and cognitive development of younger
viewers. This article discusses the theoretical and methodological issues in researching
media effects, as well as the main factors and contributors in this very complex social
process. The goal of this article is to provide an overview of research achievements,
accentuate the key contributory factors and point towards potential future aspects of
media impact analysis.
Keywords
social learning theories; media effects methodology; media literacy; leisure time media as a socialization factor
Hrčak ID:
37094
URI
Publication date:
14.4.2009.
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