Preliminary communication

INFLUENCE OF MARKETING ON THE SELECTION OF A SECONDARY SCHOOL

Dane Malešević ; Tehnička škola, Gradiška, Bosna i Hercegovina

Abstract

This paper presents the results of an empirical study into the
possible infl uence of organised marketing on the selection of a secondary school, that is, on pupils’ choice of a range of vocations for which training is provided at secondary schools.
The method of theoretical analysis was applied in this research, and a questionnaire was designed to meet the needs of this study.
The sample of respondents comprised 555 pupils from 9 primary schools in the municipality of Gradiška, and 154 pupils who attend the first grade of the Technical School in the same municipality.
Some of the fi ndings of this research indicate that organised marketing infl uenced primary school pupils’ attitudes and choices of secondary school.

Keywords

marketing; marketing in education; marketing approach; secondary school; primary school

Hrčak ID:

40017

URI

https://hrcak.srce.hr/40017

Publication date:

22.6.2009.

Article data in other languages: croatian

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