Review article

Majda Tafra Vlahović ; Sveučilište u Dubrovniku

Abstract

Communication is a key factor in sustainable development inter-sector
partnerships. The question is which factors improve the communication and contribute
to the partnership. The frame work consisting of four different conceptions is suggested
in the paper: co partners’ relationship, communication through cooperation, bilateral
symmetrical communication and bridging borders. All of the four conceptions are
interconnected and dependent on each other. Some other conceptions are taken into
consideration as well. Such a framework is offered as a possibility for future conceptual
discussion and empirical research of communication for partnerships.

Keywords

Public relations; public opinion; journalism; bilaterally symmetrical communication

Hrčak ID:

41447

URI

https://hrcak.srce.hr/41447

Publication date:

4.11.2007.

Article data in other languages: croatian

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