Review article

Shaping opinion or the necessity of manipulation

Ivan Tanta ; VERN

Abstract

In an average person's life, the majority of time is spent listening, and only little
time reading or speaking. However, nobody has ever taught us how to listen, yet the
subject we would like to present is based on listening and watching, as the intention of
the creation and the public management is to shape information, i.e. a thought, in order
to be easily accepted. A market success terror is transformed into a quality absolute
criterion, and this is how we enter a magic circle: the less the public is educated, the
more successful the primitive media contents are.

Keywords

public relations; public opinion; communication; stereotypes; manipulation

Hrčak ID:

41448

URI

https://hrcak.srce.hr/41448

Publication date:

4.11.2007.

Article data in other languages: croatian

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