Original scientific paper

Strategies for compression of socio-cultural reality in a metaphorical visual blend

Mária Palkó ; University of Szeged

Abstract

This paper investigates some aspects of culturally salient and entrenched visual
elements, identified as cultural stereotypes, cultural icons, and cultural symbols.
An editorial cartoon is analyzed according to the network model of mental spaces
from Fauconnier and Turner’s Blending Theory in order to demonstrate the importance
of such visual elements in producing and unpacking conceptual blends.
Cultural stereotypes, cultural icons, and cultural symbols are described as distinct
strategies for compressing large and diffuse socio-cultural reality.

Keywords

Blending Theory; visual blend; compression; cultural stereotype; cultural icon; cultural symbol

Hrčak ID:

43500

URI

https://hrcak.srce.hr/43500

Publication date:

18.11.2009.

Article data in other languages: croatian

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