Original scientific paper
Corporate Citizenship: Case study of Coca-Cola Beverages Hrvatska
Majda Tafra-Vlahović
Abstract
The aim of this research was to investigate whether the corporate social responsibility (CSR) strategy implemented by Coca-Cola Beverages Croatia during the past four years has had a positive impact on the reputation of this company and on the overall business.
The researcher intended to explore attitudes of Coca-Cola Beverages
employees about CSR and the mentioned community relations model in order to evaluate whether the CSR policy of the company has had an impact on internal stakeholders.
Keywords
corporate social responsibility; public relations; community relations; cause related marketing
Hrčak ID:
55348
URI
Publication date:
5.4.2010.
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