Review article

A Review of the Experimental Paradigm of Minority Influence

Mirjana TONKOVIĆ orcid.org/0000-0002-9145-175X ; Faculty of Humanities and Social Sciences, Zagreb

Abstract

This paper gives an overview of the most important
experimental studies in the field of minority influence,
starting with early studies of minority influence on
perceptual judgments and Moscovici’s conversion
theory as the result of those researches. Emphasis
is given to the studies of conversion theory in the field
of attitude change, with the focus on investigation of
cognitive processes underlying minority and majority
influence. Described are also results of studies that
included possible moderators of minority influence, e.g.
ingroup and outgroup source of the influence. Methodology is thoroughly described together with changes that are
gradually introduced in the paradigm of minority influence
research.

Keywords

minority influence; conversion theory; attitude change

Hrčak ID:

55443

URI

https://hrcak.srce.hr/55443

Publication date:

30.6.2010.

Article data in other languages: croatian german

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