Psychiatria Danubina, Vol. 22 No. 2, 2010.
Review article
NEW IMAGE OF PSYCHIATRY, MASS MEDIA IMPACT AND PUBLIC RELATIONS
Miro Jakovljević
; Department of Psychiatry, University Hospital Centre Zagreb, Croatia
Zoran Tomić
; University of Mostar, Bosnia & Hercegovina
Boris Maslov
; University Department of Psychiatry, Clinical Hospital Mostar, Bosnia & Hercegovina
Iko Skoko
; University of Mostar, Bosnia & Hercegovina
Abstract
The mass media has a powerful impact on public attitudes about mental healt and psychiatry. The question of identity of psychiatry as a medical profession as well as of the future of psychiatry has been the subject of much controversial discussion. Psychiatry today has the historical opportunity to shape the future of mental health care, medicine and society. It has gained in scientific and proffesional status by the tremendous increase of knowledge and treatment skills. Psychiatry should build uu new transdisciplinary and integrative image of a specilized profession, promote it and make it public. Good public relations are very important for the future of psychiatry.
Keywords
quality of life; mental health, value theory; public relations; psychiatry; new image
Hrčak ID:
55630
URI
Publication date:
30.6.2010.
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