Preliminary communication

Knowledge And Knowledge Management As A Competitive Advantage

Diana Bratić ; Faculty of Graphic Arts University of Zagreb, Zagreb, Croatia

Abstract

In the modern business environment with high turbulence and complexity, an organization’s force to create and sustain competitive advantage lies in what it knows not what it owns. Establishment of a knowledge management in organization will ensure sustainable competitive advantage because the intellectual capital has become the primary bases of core competencies and the key to superior performance. The transition from industrial to knowledge society, effective use of knowledge is one of the deciding factors in the struggle for competitiveness because it will ensure the rationality, efficiency and flexibility in operations, and only through the realization of those graphics company can gain a competitive advantage on the market.

Keywords

Knowledge management; competitive advantage; graphic companies

Hrčak ID:

63605

URI

https://hrcak.srce.hr/63605

Publication date:

15.1.2010.

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