Review article

MARKETING STRATEGY OF MULTINATIONAL COMPANIES WITHIN INTERNATIONALIZATION OF FOOD PRODUCTS MARKET

Zvonimir Pavlek

Abstract

The review of marketing strategy of multinational companies in the sphere of nutrition indicates the expressive trend tovvards globalization, in which some of the shown firms fully reached the level of transnational firm, combining the advantages and effects of global firm with the effects of firm with local orientation.

Keywords

Hrčak ID:

65487

URI

https://hrcak.srce.hr/65487

Publication date:

15.6.2000.

Article data in other languages: croatian

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