Izvorni znanstveni članak

Romanian farmers’ market. A multinomial logit model approach

Cristian Dragoş ; Faculté de Sciences Economiques et de Gestion des Affaires, Université Babes Bolyai, Cluj-Napoca, Roumanie
Vincenţiu Vereş ; Faculté de Sciences Economiques et de Gestion des Affaires, Université Babes Bolyai, Cluj-Napoca, Roumanie

Sažetak

This paper analyzes the nature of the farmers’ market in Romania and its position regarding the main rivals: the specialized stores and the supermarkets. We use a multinomial logit model to estimate the consumers’ characteristics which determine their preference for a certain commercialization form of the fresh agricultural products. The estimations of the model show that farmers’ market can keep a
segment of consumers relatively stable, since it dominates its competitors through prices, proximity to the consumers, freshness and diversity of the products.

Ključne riječi

Products; farmers’ market; Romania; multinomial logit

Hrčak ID:

18233

URI

https://hrcak.srce.hr/18233

Datum izdavanja:

21.12.2007.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.909 *