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https://doi.org/10.20901/ms.13.25.3

Celebrities turning into populists: The celebrity populism of Miroslav Škoro during the 2019 Croatian presidential campaign

Silvija Vuković orcid id orcid.org/0000-0002-5722-8562 ; Charles University, Faculty of Social Sciences,Institute of Communication Studies and Journalism


Puni tekst: engleski pdf 575 Kb

str. 50-65

preuzimanja: 476

citiraj


Sažetak

Populist politicians performing as celebrities and celebrities becoming populist politicians is a phenomenon that illustrates how populism and celebrity politics can easily be combined in contemporary political communication. This study aims to gain a deeper understanding of the latter type of celebrity populist by analyzing the Facebook posts of Croatian musician and populist politician, Miroslav Škoro, during the 2019 presidential campaign in Croatia. The conducted qualitative content analysis led to the conclusion that, in the context of celebrity populism, the concept of “the people” attains more meaning and power, as celebrity capital is used for an even stronger emphasis of populist appeal to “the people.” This is seen through two main categories that emerged from the analysis: 1) representation of celebrity fans as “the people” and 2) using celebrity background as proof of unity with the people.

Ključne riječi

celebrity populism; populism; celebrity politics; Miroslav Škoro; Croatia

Hrčak ID:

281478

URI

https://hrcak.srce.hr/281478

Datum izdavanja:

4.8.2022.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.496 *