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Satisfaction with visit to tourism attractions

Josef Navrátil orcid id orcid.org/0000-0002-4600-1012 ; Department of Trade and Tourism, Faculty of Economics, University of South Bohemia, České Budějovice, Czech Republic
Kamil Pícha ; Department of Trade and Tourism, Faculty of Economics, University of South Bohemia, České Budějovice, Czech Republic
Jana Navrátilová ; Department of Botany and Zoology, Faculty of Science, Masaryk University, Brno, Czech Republic


Puni tekst: engleski pdf 176 Kb

str. 411-430

preuzimanja: 1.389

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Sažetak

The aim of this study is to assess the impact of a several factors on satisfaction with a visit to water-based natural attractions. After reviewing relevant studies, it was hypothesized that satisfaction is influenced by push motivations, pull motivations, on-site experience, perceived quality and perceived values of visit. As a method of data reduction, the factor analysis based on principal component analysis was used for multi-item constructs (push motivations, pull motivations, on-site experience, and perceived quality). Three factors of pull motivation (pleasant 'natural' environment, heritage and culture, accessibility), two factors of push motivation (social gathering, escape), one factor of on-site experience (pleasure), and one factor of perceived quality (commonplaceness) were used in further analyses. A satisfaction model was constructed and tested through a two-stage structural modelling process with the maximum likelihood of estimation method. Multiple indicators were used only for exogenous constructs; all endogenous constructs were indicated by a single indicator – in cases of value and satisfaction by those directly measured. The results confirmed the causal path: pull motivation → perceived quality → perceived value → satisfaction, but indicated the on-site experience as a simultaneously effecting mediation element: pull motivation → perceived quality → on-site experience → perceived value → satisfaction. However, the linkage of push motives on the causal chain of predictors of satisfaction was not proved.

Ključne riječi

motivation; satisfaction; experience; perception; the Chech Republic

Hrčak ID:

94258

URI

https://hrcak.srce.hr/94258

Datum izdavanja:

21.12.2012.

Posjeta: 2.776 *