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Market-Tržište , Vol. 21 No. 1, 2009.

  • Publication date: 08.07.2009.
  • Published on HRČAK: 10.06.2010.

Table of contents

Full text

Uvodnik (page 5-6)

croatian pdf 42kb
Editorial preface (page 5-6)

Đurđana Ozretić Došen
Editorial

english pdf 42kb
Društveno odgovorne marketinške odluke - razvoj mjerne ljestvice (page 7-23)

croatian pdf 192kb
Socially responsible marketing decisions - scale development (page 0-0)

Dina Lončarić
Original scientific paper

Psihometrijska analiza mjerne ljestvice izvozne marketinške orijentacije u kontekstu malih i srednjih poduzeća izvoznika u Hrvatskoj (page 25-41)

croatian pdf 196kb
Psychometric analysis of export market orientation measurement scale in Croatian SME exporters’ context (page 0-0)

Dario Miočević, Biljana Crnjak-Karanović
Original scientific paper

Segmenti u marketingu na temelju percepcija značaja marketinških znanja i vještina (page 0-0)

Segments of marketers based on a perceived importance of marketing knowledge and skills (page 43-54)

Vesna Žabkar, Maja Hosta
Preliminary communication

english pdf 136kb
Ponašanje i stavovi hrvatskih zaposlenika prema etičkim normama poslovanja (page 0-0)

Croatian employee’s behavior and attitudes with respect to ethical norms for business practices (page 55-68)

Marina Dabić
Preliminary communication

english pdf 140kb
Utjecaj odabranih elemenata marketinga općeg dobra na odabir marke (page 68-79)

croatian pdf 125kb
Effects of selected elements of cause-related marketing program on brand choice (page 0-0)

Dubravka Sinčić Ćorić, Nataša Kurnoga Živadinović
Preliminary communication

Istraživanje razvoja privatnih maraka u Republici Hrvatskoj (page 81-94)

croatian pdf 306kb
Research of private label development in Croatia (page 0-0)

Sandra Horvat
Preliminary communication

Odlučivanje najvišeg rukovodstva malih i srednjih poduzeća u globalnim akvizicijama (page 0-0)

Small and medium-sized firms top management teams’ decision making in global acquisitions (page 95-117)

Timothy Kiessling, Michael Harvey, Miriam Moeller
Review article

english pdf 275kb
Senge, P., Scharmer, C.O., Jaworski, J., Flowers, B.S.: PRESENCE - Human Purpose and the Field of the Future (page 119-123)

Veronika V. Hitrec
Essays

croatian pdf 82kb
Larreche, J.C.: The momentum effect: how to ignite the exeptional growth (page 125-127)

Martina Dragojević Trcol
Case report

croatian pdf 74kb
Grbac, B.: Načela marketinga (page 129-133)

Ivana Tonković
Case report

croatian pdf 88kb

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