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Public Relations and Corporate Social Responsibility

Majda Tafra-Vlahović ; University of Dubrovnik, Croatia

Puni tekst: hrvatski, pdf (180 KB) str. 107-126 preuzimanja: 982* citiraj
APA 6th Edition
Tafra-Vlahović, M. (2011). Odnosi s javnostima i korporacijska odgovornost u Hrvatskoj. MediAnali, 5 (10), 107-126. Preuzeto s https://hrcak.srce.hr/77901
MLA 8th Edition
Tafra-Vlahović, Majda. "Odnosi s javnostima i korporacijska odgovornost u Hrvatskoj." MediAnali, vol. 5, br. 10, 2011, str. 107-126. https://hrcak.srce.hr/77901. Citirano 17.11.2019.
Chicago 17th Edition
Tafra-Vlahović, Majda. "Odnosi s javnostima i korporacijska odgovornost u Hrvatskoj." MediAnali 5, br. 10 (2011): 107-126. https://hrcak.srce.hr/77901
Harvard
Tafra-Vlahović, M. (2011). 'Odnosi s javnostima i korporacijska odgovornost u Hrvatskoj', MediAnali, 5(10), str. 107-126. Preuzeto s: https://hrcak.srce.hr/77901 (Datum pristupa: 17.11.2019.)
Vancouver
Tafra-Vlahović M. Odnosi s javnostima i korporacijska odgovornost u Hrvatskoj. MediAnali [Internet]. 2011 [pristupljeno 17.11.2019.];5(10):107-126. Dostupno na: https://hrcak.srce.hr/77901
IEEE
M. Tafra-Vlahović, "Odnosi s javnostima i korporacijska odgovornost u Hrvatskoj", MediAnali, vol.5, br. 10, str. 107-126, 2011. [Online]. Dostupno na: https://hrcak.srce.hr/77901. [Citirano: 17.11.2019.]

Sažetak
The objective of the qualitative empirical research was to assess the quality of corporate social responsibility and public relations sectors in Croatia at the beginning of 2000s when the first signs of the implementation of corporate responsibility principles in relation to public relations were evident. The hypothesis was that corporate responsibility in Croatia in that period was at its beginnings and being formed as a partial strategy of some firms. Generally, it was not developed to a sufficient extent, particularly when it comes to the understanding of the government and was not inspirational environment for corporations.
The secondary research in the area of corporate reasonability and public relations resulted in list of ten intrinsically connected and effective variables. These were used for the exploration of public relations and corporate responsibility in the research which confirmed the hypothesis...
Since, in a creative synergy, both, public relations and corporate responsibility, can increase mutual efficiency, future research should start from the fact that both disciplines have similar objectives – to increase the quality of the relations of the organisation with its key stakeholders.

Ključne riječi
corporate social responsibility; socially responsible business. stakeholders; public relations

Hrčak ID: 77901

URI
https://hrcak.srce.hr/77901

[hrvatski]

Posjeta: 1.933 *