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Original scientific paper
https://doi.org/10.5559/di.21.2.12

"Americanization" Without Trivialization: Analysis of Newspaper Reporting about Vesna Pusić's 2009 Presidential Campaign

Katarina BREČIĆ ; RTL Croatia, Zagreb
Lana MILANOVIĆ ; Lana MILANOVIĆ Association for Promotion of Human Rights and Media Freedoms – Cenzura Plus, Split
Maja ŠIMUNJAK ; University of East Anglia, Norwich

Fulltext: croatian, pdf (310 KB) pages 523-544 downloads: 1.397* cite
APA 6th Edition
BREČIĆ, K., MILANOVIĆ, L. & ŠIMUNJAK, M. (2012). "AMERIKANIZACIJA" BEZ TRIVIJALIZACIJE: ANALIZA NOVINSKOG IZVJEŠTAVANJA O PREDIZBORNOJ KAMPANJI VESNE PUSIĆ 2009. GODINE. Društvena istraživanja, 21 (2 (116)), 523-544. https://doi.org/10.5559/di.21.2.12
MLA 8th Edition
BREČIĆ, Katarina, et al. ""AMERIKANIZACIJA" BEZ TRIVIJALIZACIJE: ANALIZA NOVINSKOG IZVJEŠTAVANJA O PREDIZBORNOJ KAMPANJI VESNE PUSIĆ 2009. GODINE." Društvena istraživanja, vol. 21, no. 2 (116), 2012, pp. 523-544. https://doi.org/10.5559/di.21.2.12. Accessed 25 Jul. 2021.
Chicago 17th Edition
BREČIĆ, Katarina, Lana MILANOVIĆ and Maja ŠIMUNJAK. ""AMERIKANIZACIJA" BEZ TRIVIJALIZACIJE: ANALIZA NOVINSKOG IZVJEŠTAVANJA O PREDIZBORNOJ KAMPANJI VESNE PUSIĆ 2009. GODINE." Društvena istraživanja 21, no. 2 (116) (2012): 523-544. https://doi.org/10.5559/di.21.2.12
Harvard
BREČIĆ, K., MILANOVIĆ, L., and ŠIMUNJAK, M. (2012). '"AMERIKANIZACIJA" BEZ TRIVIJALIZACIJE: ANALIZA NOVINSKOG IZVJEŠTAVANJA O PREDIZBORNOJ KAMPANJI VESNE PUSIĆ 2009. GODINE', Društvena istraživanja, 21(2 (116)), pp. 523-544. https://doi.org/10.5559/di.21.2.12
Vancouver
BREČIĆ K, MILANOVIĆ L, ŠIMUNJAK M. "AMERIKANIZACIJA" BEZ TRIVIJALIZACIJE: ANALIZA NOVINSKOG IZVJEŠTAVANJA O PREDIZBORNOJ KAMPANJI VESNE PUSIĆ 2009. GODINE. Društvena istraživanja [Internet]. 2012 [cited 2021 July 25];21(2 (116)):523-544. https://doi.org/10.5559/di.21.2.12
IEEE
K. BREČIĆ, L. MILANOVIĆ and M. ŠIMUNJAK, ""AMERIKANIZACIJA" BEZ TRIVIJALIZACIJE: ANALIZA NOVINSKOG IZVJEŠTAVANJA O PREDIZBORNOJ KAMPANJI VESNE PUSIĆ 2009. GODINE", Društvena istraživanja, vol.21, no. 2 (116), pp. 523-544, 2012. [Online]. https://doi.org/10.5559/di.21.2.12

Abstracts
The election campaigns in democracies around the world
are becoming more alike, and modern trends accompanying
them are called "Americanization" trends. The main goals of
this research were to detect "Americanization" trends in
Croatia and to see whether those trends can be adopted
without trivialization of political discourse. The research was
conducted through content analysis of the reports on Vesna
Pusić's 2009 election campaign published in the national
daily newspapers. The analysis showed the existence of many
"Americanization" trends in both media reporting and Pusić's
statements. However, since the main focus of her statements
remained on the current socio-political issues, the conclusion
is that the candidate’s political communication can be
"Americanized", but at the same time retaining its substance,
hence, not trivialized.

Keywords
presidential elections; Vesna Pusić; "Americanization"; content analysis

Hrčak ID: 84547

URI
https://hrcak.srce.hr/84547

[croatian]

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